Donruss worked with Dairy Management Inc. to produce five trading cards that was used in their school initiative program. The 3-A-Day Program is a national initiative started by the American Dairy Association to encourage people to have three daily servings of milk, cheese and yogurt for stronger bones.
Produced under the Score brand name, the five-card set contained the 3-A-Day logo on the front and the following phrase on the back:
Make the Play with 3-A-Day, milk, cheese and yogurt. "For bones as strong as the pros, be sure to get your "3-A-Day" of dairy.
Donruss produced cards of the following players for the promotion: DeShaun Foster, Ronnie Brown, Allen Rosum, Erron Kinney and Takeo Spikes.