The Panini America Drool Gallery: Sneaking a Peek Inside 2012 Playbook Football
February 22, 2013

In order to remain successful on the field, any good football team knows it’s imperative to continue refining, improving and expanding its playbook — and that’s precisely why Panini America officials have raised the bar considerably on 2012 Playbook Football, the highly anticipated sequel to last season’s debut product that seeks to redefine the NFL booklet card genre.

To that end, the company has redesigned the base Rookie Booklet RCs for 2012, incorporating intricate acetate die-cutting, player-worn memorabilia on both sides of the booklet and a shadow-box effect for the on-acetate autograph window, signaling an exciting new chapter for the category and pushing the creative limits on booklet-card possibilities. The results, as you’ll see in the preview gallery below, are quite spectacular.

Read more: The Official Blog of Panini America

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