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Two of the most-asked questions regarding the recently completed 2012 Pepsi Max NFL Rookie of the Week program revolved around the unique Panini America virtual trading cards created to honor each of the 17 weekly winners. They’re questions we got seemingly every week during the 2012 NFL season and questions we still get today.
Those questions: Would the virtual trading cards ever become reality and, if so, in which product would they appear. Today, we’re proud to announce that the cards have indeed become reality, and they’re randomly inserted exclusively in the Target retail version of 2012 Contenders Football that will start hitting store shelves later this month.
Read more: The Official Blog of Panini America
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