In my more than two years here at Panini America, I’ve rarely seen a busier time as it relates to new product releases than right now. In the last few weeks alone, we’ve launched 2012-13 Prizm Basketball, 2012-13 Limited Basketball, 2012-13 Classics Signatures Hockey and 2012 Absolute Football.
This week promises another hectic hobby heatwave to warm up your winter with the impending launches of 2012 Golden Age Baseball, 2012-13 Absolute Basketball and 2012 Black Football. It is that last product, 2012 Black Football, that has generated perhaps more pre-release buzz than any new product this season — although it could be argued that Prizm Basketball takes that honor.
Read more: The Official Blog of Panini America