The $1.9 Million Impact of Panini America’s 2012 Black Friday Promotion (with Video)
November 27, 2012

Now that the dust has started to settle from the coast-to-coast madness created by Panini America’s 2012 Black Friday promotion, it’s time to exhale, take a step back and attempt to assess the true impact of a program that, in two short years, has made local hobby shops across the country bona fide Black Friday shopping destinations for the first time in our industry’s history.

To be sure, Panini America’s Black Friday blossomed in a big way in its second year, earning higher visibility from all angles, greater participation from both hobby shop owners and collectors, and benefiting greatly from seemingly nonstop social media activation from beginning to end.

Read more: The Official Blog of Panini America

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