To coincide with the start of the NFL season, Panini America’s 2012 NFL Sticker & Album Collection is set to embark on a massive month-long promotion with the New York Daily News that will guarantee the fun product adheres to a prominent place in the minds of millions of New Yorkers.
In fact, this past Sunday, more than 600,000 New York Daily News readers were treated to a full-color teaser of the promotion that kicks off in earnest this weekend. Beginning Sunday and continuing for four weeks, Panini America and the New York Daily Newswill insert 600,000 special NFL sticker sheets into Sunday’s editions. The special sheets will feature players from the defending Super Bowl champion New York Giants, the New York Jets, NFL stars from opposing teams and top 2012 rookies.
Read more: The Official Blog of Panini America