Panini America Shares Highlights from the First Box of 2012-13 NBA Hoops Basketball
August 16, 2012

I have a confession to make: The Panini America Marketing team didn’t wait until its traditional taping of Panini Unwrapped – like we normally do — to open our first box of 2012-13 NBA Hoops. Like most basketball collectors, we simply couldn’t wait.

So when Humberto Percy dropped off the marketing allotment of Hoops boxes last night, it was too late to film Panini Unwrapped — but I decided to crack the wrap on that first box anyway. Like I said, I couldn’t resist. Not to worry, we used another fresh box to film Panini Unwrapped this morning — and that must-see episode is coming later along with a chance for you to win one of four boxes.

Read more: The Official Blog of Panini America

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