It’s tough to put a finger on how best to describe Panini America’s new 2011-12 Past & Present Basketball until you — literally — put a finger on it. After all, no matter how revealing and enticing and scene-setting even the most captivating mock-ups can be, there’s a whole new sensation when those mock-ups become real in the palm of your hand.
I was lucky enough to experience that sensation yesterday while perusing some of the cards uncovered during the recent Quality Control process. Simply, there’s a tactile dimension to many of Past & Present’s inserts — most notably Changing Times, Raining 3s and Breakout — that must be touched to be truly appreciated. But the product, out everywhere next week, is more than just tangible textures and visually arresting print technologies. A lot more.
Read more: The Official Blog of Panini America