Hockey cards, the Stanley Cup Playoffs and Canada’s favorite beer. While that dreamy combination may seem simply too good to be true, it’s the very essence of a massive, multi-platform promotion from Molson Canadian being enjoyed right now by millions of hockey fans north of the border.
And thanks to a unique partnership between two industry heavyweights, four-card packs of special trading cards produced by Panini America represent focal points of specially marked cases of Molson Canadian, Coors Light and Molson Export beer to coincide with the start of the Stanley Cup Playoffs. The cards also are available on-location inside key hockey-watching Molson Canadian accounts across Canada, including every Boston Pizza restaurant in the country.
Read more: The Official Blog of Panini America