It’s hard to believe more than a year has passed since Panini America ignited the “Great Gold Rush of 2010? with the release of the groundbreaking Golden Tickets 14kt gold trading cards that were inserted into 2010 Playoff Contenders Football.
That product launched a still-ongoing international mining expedition that carried over into hockey (2010-11 Playoff Contenders) and basketball (2010-11 Gold Standard). But a new hunt began recently with the release of 2011 Playoff Contenders Football and a whole new array of Black Golden Tickets currently creating considerable buzz in the collecting universe.
Read more: The Official Blog of Panini America