This morning, in the far back corner of the Panini America production facility (to the left of all the heavy machinery that prints, cuts, stamps, shrink wraps and otherwise wows me every single time I go), I watched as our NBA brand managers, Keith Hower and Wes Elliott, put the finishing touches on the hand-collation process for 2011 Preferred Basketball.
OK, so “watched” might not be the most accurate word. I ogled. And the fact that this particular part of the production process was being conducted in a high-security cage spoke volumes about the precious nature of what was on the other side of the fence.
Read more: The Official Blog of Panini America